Why Your Website Ranks Drop - Reasons and Its Solutions

Does your Website loosing search rankings in major search engines? There might be several reasons to drop website rankings. it’s really difficult to say particular loosing term for losing rankings, Because there are many factors in a website which will affect search rankings, But some common reasons to lose search rankings in most of websites are listed here. you should definitely care of these factors

Outdated Content

Search engines are show up new and Updated content in SERP. outdated content will lose your rankings, So you need to keep updated and fresh content on your blog. updated content and images will causes people to read and share. Google prefers ranking for fresh pages.

• Internal Linking
• Grammatical mistakes
• Refreshing Blog posts

Website Response Time

if the website load time is high, simply users will ignore the website due to bad response and load time. Slow loading and non responsive websites lose their website ranking very fast. Here you can test your website Speed @ PageSpeed Insights Don't worry if you have high load time! Some reasons to High load time

• Having Heavy Javascript
• Using Excess CSS Code
• Slow Server Response
• High Resolution Images

Bad and Unnatural Links

Most of People builds large number of links to single webpage to boost keyword positions, But gaining links from low authority and bad sites will drops your rankings. build the backlinks on strategy and webmaster guidelines, then only your ranking will increase.

• High quality and shareable content
• Gain high authority links
• Remove Spam and Unwanted links from Removal Tool

Crawl issues

Improper robots.txt file and other crawl issues such as no index will also decrease your visibility in SERP. if the search engine don't crawl your website, it will impact on your website index and your visibility in SERP. Create a perfect Robots.txt file to increase crawl rate.

• Proper Robots.txt File Implementation
• Resolving Crawl issue using Search Console

Bad Hosting

If your blog recently shifted to low quality web hosting services, Having issue in loading a website and high down time, Bandwidth etc... the solution for this is to host your website on a server that isn’t bogged down with 6,000 other websites.

Keep up-to date with Algorithm Updates

Google and Other major search engines keep updating their algorithms to prevent spam and better search results, So keep up to date with search engine algorithms and webmaster guidelines. it's an best way to rank in SERP.