Category 1

When it comes to Pay Per Click advertisement, it’s all about keywords. a keyword can have different variations. For Google AdWords there are five variations, called “Match Types”. Keyword match types help to ads determine how closely a search query or other input must match your keyword.
One of the most common mistakes of many new and experienced advertisers is not make fully utilizing the available keyword matching options. For each keyword we can assign a match type, which basically determines how broad or narrow a user’s search query will match to the keyword in our AdWords account. Each match type has its advantages and disadvantages which can greatly change the outcome and effectiveness of a campaign. Let’s Look in to it.

Broad Match
Broad match allows your ad to show on similar phrases and close variations of the keyword. Your keywords are placed in Broad Match by default, all you have to do is add in your targeted keywords.
Broad Match keywords will increase the number of clicks you see on your ads, the problem is that a lot of those clicks maybe coming from irrelevant traffic.
Symbol:  None
Pros:
  •          You get the most impression volume
  •          Increase in potential sales due to the increased volume

Cons:
  •          Lot of clicks from Irrelevant keywords

Modified Broad Match

Modified Broad is a relatively new match type that is not obvious it even exists. You can’t automatically change to modified broad in the interface.
The best part about modified broad is it won’t trigger to those extreme cases and word order is not important. You can modify just one or more words in your keyword phrase with the plus sign.
Symbol:  +
Pros:
  •          You still get matched to a wide range of searches
  •          More targeted than straight broad match

Cons:
  •          It’s still a form of broad match, so you will get irrelevant searches.

Phrase Match

This is another match type where it is important to monitor the search term report and exclude words or phrases that you don’t want to trigger for.
Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.
Symbol: “”
Pros:
  •          It works by catching the keyword among a number of words

Cons:
  •          Same as Broad Match

Exact Match

Exact match is the most specific and restrictive of the keyword match types. With this match type, users can only see your ad when they type your exact keyword phrase by itself.
It Allows your ad to show for searches that match the exact phrase exclusively in that order, no other words.
Symbol: []
Pros:
  •          It shows for exact keyword

Cons:
  •          Low search volume

Negative Match

Negative keywords are phrase and exact match keywords in reverse. With negative keywords, you instruct the search engines what you don’t want to show up.
Your ads will not show if a search term contains the keyword you defined as negative.
Symbol: -
Pros:
  •          Exclusion of irrelevant traffic
  •          Improvement of the overall click-through rate (CTR)

Google AdWords Match Types - How to Use Keyword Match Types

When it comes to Pay Per Click advertisement, it’s all about keywords. a keyword can have different variations. For Google AdWords there a...
Google AdWords is one of the most popular Way to Reach new customers and grow your business across the globe. By google AdWords you only pay when they click to visit your website or call. AdWords is a self-serving advertising platform, it means any one can create and manage campaigns.
When you’re new to AdWords, there are many things you need to know and understand the about AdWords campaign. This beginner’s guide to Google AdWords aims to provide some basic terminology and it helps you to get started with your new AdWords campaign.


Types of Google AdWords Campaing
Advertising with AdWords starts with creating a campaign. The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads. Camping types Includes

Search Network with Display Select
Search Network with Display Select campaign type is a combination of “Search Network only” and “Display Network only” AdWords campaign types. With this option you get the best of both worlds–your ads can show with search results on the Search Network, and in relevant placements within the Display Network.
Search Network only
Search Network Only campaign type in Google AdWords, your ads will show on Google’s Search Network next to the search results and its search partner sites.
Display Network only
Display Network Only campaign type only allows advertisers to display ads across Google’s Display Network, it includes over a million different sites.
Shopping
Shopping Campaigns are a type of AdWords campaign that display Product Listing Ads on a Google search results page, in a box separate from AdWords text ads. It will display on Google search network and its search partner sites.
Video
Video Campaigns allows streaming video content on YouTube and across the Google Display Network.
Universal App Campaign
Universal App Campaign ads will be eligible to appear across Google's properties. It includes Google Search and Google Play, as well as our search partners, the Google Display Network.
Basic Terminology
Keywords: The keywords you choose are used to show your ads to people. your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types
Impressions: Each time your ad appears on Google or the Google Network, it's counted as one impression. An impression is counted regardless of whether the search user click the ad or not.
CPM: Cost Per Impression, the amount of advertiser pays on the 1000 impression their ad.
CPC: Cost Per Click, the amount an advertise willing to spend on each click. You will be charged no more than maximum bid for the keyword that will appear.
ACPC: Actual Cost Per Click, the amount of pay on each ad click.
AVG CPC: Average Cost Per Click, the average amount pays for click on your ad.
CTR: Click Through Rate - percentage of ad impression that results in a click. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage
Conversions: A conversion happens when someone clicks your ad and then takes an action that you’ve defined as contact forms being submitted, Subscribing and any other call to action.
Ad Rank: Ad Rank determines your ad position and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score and the expected impact of extensions and other ad formats.
Quality Score: Quality score is an estimate of the quality of your ads, keywords, and landing pages.
Different Match Types
Each match type will trigger your ad to show for a customer's search in different ways.

Broad match: Broad match is the default match type that all your keywords are assigned.
Broad match modifier: Ads may show on searches that contain the modified term, in any order.
Phrase match: Ads may show on searches that are a phrase, and close variations of that phrase.
Exact match: Ads may show on searches that are an exact term and close variations of that exact term.
Negative match: Ads may show on searches without the term.

Ad extensions
A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links.


Location: Add a map pin, navigation assistance and a call option to your ad.

Sitelinks: Add links to help people find what they’re looking for

Call: Give your ad a call button, let people click a button to give you a phone call.

App: Show a link below your ad text that sends people to the app store or begins downloading your app

Reviews: Showcase positive, third-party reviews from reputable sources.

Callouts: Add descriptive text to your ad to help people learn more about what you have to offer.

Structured snippets: structured snippets show additional landing page details automatically with your ad on Google search

Google AdWords - The Beginner’s Guide to Google AdWords

Google AdWords is one of the most popular Way to Reach new customers and grow your business across the globe. By google AdWords you only p...
One of the biggest mistakes that every blogger made is. Whenever we create article for the blog post, we went to publish the post as soon as possible without keeping audience mind.

A perfect blog post is one that is:

  •          Easy to read – use of paragraph, headlines & bolds
  •          Visually appealing – good images
  •          Traffic generating – link within
  •          Easily searchable – good seo
  •          Susceptible to interaction – comments

Before Publishing your next blog post, check your post is it reachable or not. In this post I’m sharing 5 things that should be include in your blogpost to engaging, easy to read and seo friendly of post.


Create a Catchy Title

A catchy headline is most important because most of us make the decision about whether or not we’re going to read a blog post based on that headline only. Your post title is what will not only be seen on your blog, but on social media networks, and in search engines. Search engines loves headlines for blogs that answer a specific question when a user types quires into the search engine. make it easy on your readers. Make them want to come back for more! Make them think that your blog really is any easy blog to read.
People are attracted to catchy titles, so make your titles catchy.

Include Images in your Post

Include One to Two images in your blog posts. Yes, it takes a few more minutes, but it’s really worth it! Images also help to make your post to reach wide range of community. With including images in your blogposts, you can promote your content by using image sharing sites like Pinterest and Flickr, social networking communities.
Always keep in mind that images are copyrighted, so use your own images on your blog posts. 

Link to older Posts

Never Publish your blog post without including links to your old posts. Whenever you are publishing a post include links to your older posts as a reference. It will increase your indexing rate as well as reader will get some more information on their chance.
When you insert links in your post, link to relevant topics. It will increase user engage rate and time spent on your blog.  

Use Header Tags

In any of blog the header tags will be H1 – H6. When you publish the post at least 2 to 3 Header tags. Using header tag will help to break your content as well as it will increase your keyword rankings in search engines. 
Never Repeat H1 tag multiple times in a single post.

Optimize for search engines

How do you optimize for search engines? Optimizing blogpost to get rank well in major search engines, make sure complete all the meta data such as meta title, description, keywords and other algorithm related things. When filled out with the proper keywords and meta data for social networks, this tells search engines what your post is all about.
Never Copy Use same meta data for all blogposts.

Not but not least! at the end of your post ask a query related to post or engage with their involvement.
Do you think I’m I missing anything? What’s something includes in your blog posts? Share your thoughts with me! 

Blogpost Checklist: 5 Things that should be in your Blogpost

One of the biggest mistakes that every blogger made is. Whenever we create article for the blog post, we went to publish the post as soon ...
To Day I’m going to share How to promote your blog posts by using various techniques. Promoting your blog posts is most important to get relevant traffic for your website. Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers by sharing their posts in social networking sites.

However good blog content can drive traffic from search engines, social shares, and referrals from other websites.in this post I have covered some of the more advanced techniques for promoting your content. Following are 10 ways you can promote your blog post immediately after you publish it to increase traffic to it quickly.


Share on Social Networking sites

Social media is most powerful to promote your blogposts. you shouldn’t have missed to share your content after publishing your content on your website. Once a post goes up on our blog, post a short paragraph and then a link to the post on major social networking sites such as google+ page, Facebook page, twitter and LinkedIn page, etc. while promoting your post don’t forget to link your blogpost.

Email Your Subscriber

Hopefully, you’re already building an email list of your subscribers. Sending out a newsletter while publishing your new blogpost is a great way to grow a more personal relationship with your readers while promoting your content at the same time. Make sure you include a snippet along with the link to entice them to click through and read the complete blog post.

Here You can find 5 Ways to Collect Email Addresses from Your Blog

Share the Post on Social Bookmarking Sites

There are many sites out there that allow readers to submit their content for promotion. There is a huge community on social bookmarking websites that they love to spend time on the Internet. Share your blog posts with the community people, while sharing your content posts in on relevant categories and sub-categories.

Share Blog images by Image Sharing

Next, promote your blogposts by images and post it up on Pinterest, flicker and Instagram.  If you’ve created multiple images on your posts then schedule it to post in certain time intervals. By using Eye-catching images in blog posts, you will get chance to get more traffic by promoting your images.

Share the Post to Social Groups

Social Networking Groups are another excellent place to promote your blog content. You’re likely a member of some networking groups related to your industry already, but if you’re not, do a quick search and find some to join. Posts your blog posts with short description on groups. you will get huge engage, be sure to share a link to your blog post. While posting on groups must read the community guidelines. It may require good quality content to posts on the groups.

Participate in Forums

There are many forums where people congregate to talk about specific topics. It’s similar to blog commenting. Participate in the conversation and link back it to your post. Participate in your niche categories, it will drive you visitors to your blog.

Here You can find Popular Forums sites list

Submit the URL to Blog pinging sites

After publishing your blog posts, submit your posts blog pinging sites. it will helps search engines to index your page as quickly as possible. If the blog index in major search engines such as google, Bing. You will get traffic from search engines.

Here You can find Blog pinging websiteslist

Include links in old posts

Inbound linking is most important to decrease your bounce rate and increase time on your blog. Link the posts within your blog to other posts, while inbound links, link your posts to relevant content on your blog. It will help to readers to find more relevant in-depth content on their topics.

Comment on other blogs

Blog commenting may be an old technique, but it will worth. Many blogs now offer a link-back feature on their comments now that allows you to put in a link to your most recent post in your comment. By blog commenting you may get feedback or encouragement on a blog post.

Advertise Your Blog Post

Last but not least, promote your blog posts by advertising on social networking using Facebook, twitter and using searching engines google and Bing. There are many other ways to advertise your blog post such as affiliate and display, etc.


There are many ways to promote your blog, and they’re not limited to what’s included in this post. Share your experience with your content promotion, I would love to hear from you! It will help to expand the list. 

How to Promote Your Blog - 10 Ways to Promote Your Blogposts

To Day I’m going to share How to promote your blog posts by using various techniques. Promoting your blog posts is most important to get r...
A new WordPress user can easily get confused about which plugin to use on their blog because there are plenty of free and premium WordPress plugins are available in WordPress Plugin Repository. Choosing the best plugins for your blog will helps you to get better rankings, visibility and experience on your website. Here I have listed the 15 Essential WordPress Plugins which you need for your blog.
These plugins can easily improve your experience with the WordPress website and will help you to improve both user engagement and retention. So, without wasting much time, Let’s check out the must have WordPress plugins which you must have on your blog.


WordPress SEO by Yoast

WordPress SEO by Yoast brings in all the important SEO related features to your WordPress site. it is the complete website optimization package. It comes with a massive range of features including the ability to add Open Graph data, XML Sitemaps and generate an SEO score on your posts.

Features:

  •          Helpful page analysis functionality.
  •          Basic on page SEO score.
  •          XML sitemap generator.
  •          Edit titles and descriptions in bulk.
  •          Edit .htaccess and robots.txt files.

WP-Optimize

WP-Optimize keeps your blog running smoothly by optimizing your database tables, getting rid of old post revisions, and cleaning unapproved comments and other things you’ve thrown in the trash and all other things which are occupying the database without adding any value to your site.

Features:

  •          Helps your site run faster
  •          Optimize, repair and backup database

Editorial Calendar

Editorial Calendar plugin will give you the ability to visualize when your posts will go live and makes it easy to drag and drop them onto different days. It’s similar to how the calendar within the Edit Flow plugin works but without the extra editorial process functionality.

Features:

  •          Change when a post will go live with the drag and drop interface.
  •          Quick edit function works from within the calendar.
  •          Manage posts for multiple authors.

W3 Total Cache

W3 Total Cache is one of the most popular caching plugins for WordPress. This plugin offers a number of options to optimize your site and if it is configured properly, you will definitely see a difference in terms of performance. this plugin can have a serious impact on load times.

Features:

  •          Database caching.
  •          Object caching.
  •          Browser caching.

Google XML Sitemaps

It’s true that Yoast’s plugin generates a sitemap for you but Google XML Sitemaps make it easier for search engine crawlers to find the important pages and posts of your WordPress site retrieve it more efficiently. Google XML Sitemaps supports all kinds of WordPress generated pages and custom URLs.

Features:

  •          XML sitemap generating.
  •          Search engines index particular post types.
  •          Notifies all major search engines.

Google Analytics Dashboard

Google Analytics Dashboard gives you the ability to view your Google Analytics data in your WordPress dashboard. Not only can you track visits, page views, bounce rate, average visit duration and referrers, but you can also enable advanced settings to track your site’s demographic and interest for advertising as well as analyze shopping behaviors to boost your products’ performance.

Features:

  •          Track visits and page views

iThemes Security

iThemes Security plugin is one of the most effective WordPress plugins for securing your WordPress setup. It’s straight forward to use and has a quick setup that makes a number of important security tweaks with a single click. It gives you over 30+ ways to secure and protect your WordPress site.

Features:

  •          Ban IP addresses and hosts.
  •          Scans for changes to files.
  •          Built in brute force protection.
  •          Malware scanning.

Broken Link Checker

Broken Link Checker monitors the links found in your posts, pages, comments, blogroll, and more. The plugin identifies any broken links that no longer work, missing images, or any redirects.

Features:

  •          Monitors links in your posts, pages, comments, the blogroll, and custom fields.
  •          Notifies you either via the Dashboard or by email.
  •          Prevents search engines from following broken links.

Duplicator

Duplicator nifty little plugin takes the stress out of migrating a WordPress site from one location to another. It enables you to effortlessly copy, transfer or clone an existing WordPress website to another location.

Features:

  •          Transfers WordPress website to another location.

Redirection

Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating pages from an old website or are changing the directory of your WordPress installation. it’s best practice to manually add redirects via the .htaccess file

Features:

  •          Monitor 404 errors.
  •          301 redirects.
  •          Other redirect types supported (301, 302 and 307).

BackWPup

BackWPup is an excellent free plugin to back up your WordPress site data (media files and database) into cloud services like Dropox, FTP, Amazon S3, etc. It’s completely free and simple to use with some very helpful features.

Features:

  •          Supports remote backups.
  •          Easy to use restore function.
  •          Schedule backups to suite you.

Disqus

Disqus is a third party commenting system, which means comments will not affect your server. It does not affect your site’s page speed and comes equipped with anti-spam filters.

Features:

  •          Moderate comments offsite.
  •          Whitelist and blacklist commenters with ease.

SumoMe

SumoMe is a suite of awesome free marketing plugins for WordPress lead generation, audience retention and analytics. SumoMe differs to most plugins in this list because it’s primarily a web based app, which means you can install it on any HTML website.

Features:

  •          Page level targeting
  •          Integrates with most popular email providers
  •          Responsive opt-in forms

Contact Form 7

Contact Form7 is the most popular and free contact form plugin for WordPress. it is very easy to use and provides you all the important features which you need on your contact page.

Features:

  •          Multiple features While creating contact forms

AdSanity

AdSanity is a WordPress ad management plugin focused on ease-of-use. Adding new ads in Adsanity is very similar to adding a post. It comes with widgets and short codes support to display ads, so you can display ads in sidebars, posts and pages.

Features:

  •          Time based ads
  •          Short codes to display ads

I hope this article helped you learn about the must have WordPress plugins for your blog. There are a number of amazing WordPress plugins which are not listed in this list. These are essential WordPress plugins to get started with website. Do you any other plugin is essential for blog? I would love to hear your thoughts! Leave me a comment below and I may just add it to the post.

15 Essential WordPress Plugins That every Blog Need

A new WordPress user can easily get confused about which plugin to use on their blog because there are plenty of free and premium WordPres...

 

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