Google AdWords is one of the most popular Way to Reach
new customers and grow your business across the globe. By google AdWords you only
pay when they click to visit your website or call. AdWords is a self-serving advertising
platform, it means any one can create and manage campaigns.
When you’re new to AdWords, there are many things you
need to know and understand the about AdWords campaign. This beginner’s guide
to Google AdWords aims to provide some basic terminology and it helps you to
get started with your new AdWords campaign.
Types of Google
AdWords Campaing
Advertising with AdWords starts with creating a campaign.
The campaign type determines where customers will be able to see your ads, but
you make this more specific by targeting your ads. Camping types Includes
Search Network with Display Select
Search Network with Display Select campaign type is a
combination of “Search Network only” and “Display Network only” AdWords
campaign types. With this option you get the best of both worlds–your ads can
show with search results on the Search Network, and in relevant placements
within the Display Network.
Search Network only
Search Network Only campaign type in Google AdWords, your
ads will show on Google’s Search Network next to the search results and its search
partner sites.
Display Network only
Display Network Only campaign type only allows
advertisers to display ads across Google’s Display Network, it includes over a
million different sites.
Shopping
Shopping Campaigns are a type of AdWords campaign that
display Product Listing Ads on a Google search results page, in a box separate
from AdWords text ads. It will display on Google search network and its search
partner sites.
Video
Video Campaigns allows streaming video content on YouTube
and across the Google Display Network.
Universal App Campaign
Universal App Campaign ads will be eligible to appear across
Google's properties. It includes Google Search and Google Play, as well as our search
partners, the Google Display Network.
Basic Terminology
Keywords:
The keywords you choose are used to show your ads to people. your ad could be
eligible to appear based on the similarity of your keywords to the person's
search terms, as well as your keyword match types
Impressions: Each time your ad appears on Google or the Google
Network, it's counted as one impression. An impression is counted regardless of
whether the search user click the ad or not.
CPM: Cost
Per Impression, the amount of advertiser pays on the 1000 impression their ad.
CPC: Cost
Per Click, the amount an advertise willing to spend on each click. You will be
charged no more than maximum bid for the keyword that will appear.
ACPC: Actual
Cost Per Click, the amount of pay on each ad click.
AVG CPC: Average
Cost Per Click, the average amount pays for click on your ad.
CTR: Click
Through Rate - percentage of ad impression that results in a click. CTR is the
number of clicks that your ad receives divided by the number of times your ad
is shown expressed as a percentage
Conversions: A conversion happens when someone clicks your ad and then
takes an action that you’ve defined as contact forms being submitted,
Subscribing and any other call to action.
Ad Rank: Ad
Rank determines your ad position and whether your ads will show at all. Ad Rank is calculated using your bid amount,
the components of Quality Score and the expected impact of extensions and other
ad formats.
Quality Score: Quality score is an estimate of the quality of your ads,
keywords, and landing pages.
Different Match Types
Each match type will trigger your ad to show for a
customer's search in different ways.
Broad match: Broad match is the default match type that all your
keywords are assigned.
Broad match modifier: Ads may show on searches that contain the modified term, in
any order.
Phrase match: Ads may show on searches that are a phrase, and close
variations of that phrase.
Exact match: Ads may show on searches that are an exact term and close
variations of that exact term.
Negative match: Ads may show on searches without the term.
Ad extensions
A feature that shows extra business information with your
ad, like an address, phone number, store rating, or more webpage links.
Location: Add
a map pin, navigation assistance and a call option to your ad.
Sitelinks: Add
links to help people find what they’re looking for
Call: Give
your ad a call button, let people click a button to give you a phone call.
App: Show
a link below your ad text that sends people to the app store or begins
downloading your app
Reviews: Showcase
positive, third-party reviews from reputable sources.
Callouts: Add
descriptive text to your ad to help people learn more about what you have to
offer.
Structured snippets: structured snippets show additional landing page details
automatically with your ad on Google search
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